It takes the gamble out of their advertising! Performance marketing allows them to manage ad campaigns on a performance basis while giving them control over the quality of calls and leads that are delivered. With pay per call campaigns, we use unique trackable phone numbers. Publishers are paid on inbound phone calls that they deliver and in turn, are motivated to promote attractive advertising campaigns. As a result, advertiser are able to increase conversions, gain a broader distribution, and get more quality calls. The best part? The advertiser only pay for the calls that meet your requirements!